Privacy Policy

BuiltByCrew Ltd. – Privacy Policy
Last updated: January 2025

1. Introduction

This Privacy Policy explains how BuiltByCrew collects, uses, and protects your personal data.

We comply with:

UK GDPR

EU GDPR (where applicable)

PECR (Privacy & Electronic Communications Regulations)

2. Data We Collect

We may collect:

From Contractors (Clients):

Name, phone, email

Business details

Payment details

CRM or booking data

Ad account and campaign data

From Homeowners (Leads):

Name

Email

Phone number

Address or postcode

Service requested

Appointment preferences

Answers to qualification questions

3. How We Use Data

We use your data to:

Run ads and generate leads

Qualify leads through AI

Book appointments into calendars

Verify lead quality

Improve our Services

Process payments

Communicate with you

4. Legal Basis

Our processing is based on:

Legitimate interest (lead qualification, service delivery)

Contract (providing services to clients)

Consent (where required for messages)

5. AI Processing

We use AI automation tools to:

Send SMS

Make voice calls

Qualify customers

Book appointments

We disclose AI usage where required and store transcripts securely.

6. Data Sharing

We share data with:

Advertising platforms (Meta, Google, etc.)

AI automation tools

CRMs (e.g., GoHighLevel, HubSpot)

Payment processors (Stripe)

Our internal contractors (under strict NDAs)

We never sell homeowner data.

7. Data Retention

Lead data is stored for 90–365 days depending on system settings.
Client business data may be stored longer for account history.

You may request deletion anytime.

8. Security

We use:

Encrypted databases

SSL

Role-based access

2FA where available

9. Your Rights

You may request access, correction, deletion, or restriction of your personal data.

Contact: [email protected]